Let the numbers speak for themselves. Experience our Different View.
Contact us for a Different View of your future.
Our client had many products sold by independent agents – as they got ready to launch into Direct-to-Consumer, they needed a partner with the expertise to not only assist, but spearhead their foray into this competitive channel.
The Ask – Identify and lead supporting partners for DTC expansion strategy and execution.
The program produced the following results for the client:
In New Premium Generated
New Competitive Products Developed, Filed and Launched
(Term Life and Guaranteed Issue Life)
Channel Spend Increase
The Strategy
- We worked across the organization to ensure holistic product development, and a seamless launch strategy across Ops, product groups, marketing teams, and compliance.
- Ensured that channel spend was in line with competitors in an aggressive marketplace.
- Strategy Drivers: Adrea Rubin Marketing crossed profit centers and departments
- Product execution:
- Operations
- Product Groups
- Marketing Teams
- Compliance Regulations
- Digital / Website
- Product execution:
- Analytics
A Pet Prospect challenged us to deliver an innovative way to reach and interact with consumers who own pets.
The Ask – Create a medium for brand awareness.
The program produced the following results for the client:
Members
Impressions Internationally In One Week from
Cost Investment
The Strategy
- Adrea Rubin Marketing identified three pet communities: birth to 2 years of age, 2 years of age to the time of their passing, and after they have crossed over the Rainbow bridge
- A brand spokesperson was established for each of the three groups
- Clubs were then established to create fun and friendship
- The Clubs allowed for new members to join and participate in club activities
- Multiple videos were created to engage and solicit new membership
- Spokesperson posts and interacts with members every day
After 18 years working with a data partner on their direct mail campaigns, our client felt their results were stagnant. They were looking for a partner to ensure direct mail solicitations were in home before competitive offers.
The Ask – Manage direct marketing efforts more efficiently to achieve lower acquisition costs, faster speed to market and better quality of leads.
The program produced the following results for the client:
Cost Savings Realized Over
An 8-Year Period
Lift in Overall Profitability
Database Participation
In A Two-Year Period
The Strategy
- Negotiated with hundreds of list owners to participate in a proprietary flagship consumer database, and persuaded them to accept uniform pricing parameters.
- Convinced data sources to release updates directly to a processing center.
- Consolidated hundreds of lists and identified list families with strong corporate buying power.
- Oversaw the entire process from mail planning through campaign optimization
A Pet Retail Client was looking for a new way to increase product sales while reducing their cost per acquisition.
The Ask – Create the strategy, develop the creative and deploy an initiative that increases overall response while reducing costs.
The program produced the following results for the client:
Increase in Response Rate
Reduction in Acquisition Cost
Increase Average Order Value
The Strategy
- Design a multichannel marketing program that utilizes the Email, Direct Mail and Social Channels
- Determine a messaging strategy that ties all channels together
- Outline promotions to include in each touch point
- Define sequencing and frequency of the touches
- Create proper measuring guidelines to ensure the read of the initiative
Our client was preparing to launch a product in a channel where they had limited expertise. In order to ensure success, they wanted a partner who could manage the entire process and offer guidance and leadership every step of the way.
The Ask – Develop comprehensive marketing strategy, media plan, marketing materials and KPIs for a new product.
The program produced the following results for the client:
Brand Awareness Increase
Over 6 Months
2 Months Earlier Than Originally Projected
Launching Additional Products In The Direct To Consumers Channel
The Strategy
- Determine target audience through consumer surveys
- Identify consumer awareness and perception of brand
- Measure consumer need for product
- Develop marketing materials for brand and product awareness
- Develop and execute medial plan across a multi-channel platform
Our client was preparing to re-launch a product into market. They needed a robust marketing strategy, centered around the product’s differentiated features, to help it stand out in a crowded marketplace. Previous sales had been lower than projected and lagged behind the competition.
The Ask – Identify and articulate unique selling propositions as part of an overall marketing strategy, geared towards boosting sales.
The program produced the following results for the client:
Increase In Sales Within The First 4 Months Of Relaunch
Increase In Overall Average Premium
By Recommended Additional Features
The Strategy
- Identify key competitors and their unique selling propositions through competitive intelligence
- Marketing materials and media channels
- Customer journey
- Ease to purchase
- After sale engagement